Mobile app usage - Statistics & Facts

Mobile applications, commonly referred to as apps, are software developed for use on wireless mobile devices such as smartphones and tablets. Apps are designed with the limitations and features of mobile devices in mind. For example, a game could make use of a smartphone’s accelerometer, or a drawing pad app could make use of a tablet’s stylus. As compared to integrated software systems on computers, each mobile app typically offers a specific functionality. Gaming apps are the most popular category among Apple users, accounting for 25 percent of active applications. Tools, communication, video players and edit, travel and local are the leading Android app categories worldwide. The fastest-growing app verticals in 2018 were mid-core games, ride-hailing and taxi apps, sports games, and video apps.

While some devices have apps pre-installed, users can select apps through applications stores such as the Google Play store for Android, the Apple App Store for iOS and the Amazon Appstore. Google Play generates the largest amount of worldwide app downloads. In 2019, app users downloaded 21.3 billion apps from Google Play. However, the Apple app store dominates the market in terms of consumer spending, taking 64 percent share of worldwide consumer spending on app stores. By 2023, mobile apps are projected to generate over 9935 billion U.S. dollars through paid downloads and in-app advertising.

With the global number of mobile phone users growing steadily, the number of app downloads is also projected to increase. As of 2019, over 2 million apps are available for download on the Google Play store, while 1.83 million apps are available on the Apple App Store. Retention rates, however, have not seen a corresponding upward trend. The global app retention rate after 10 sessions stood at 32 percent in 2019, a decrease from 38 percent in the previous year. In total, a quarter of mobile apps were only used once after downloading.

Interesting statistics

In the following 4 chapters, you will quickly find the 43 most important statistics relating to "Mobile app usage".

Mobile app usage

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

Important key figures

The most important key figures provide you with a compact summary of the topic of "Mobile app usage" and take you straight to the corresponding statistics.

App stores

Mobile activities

Interesting Best Terrace Decking reports

Best Terrace Decking Consumer Market Outlook - Segment Report
Best Terrace Decking Global Consumer Survey
230+ slides about the most relevant topics and trends in the Digital Economy

Any more questions?

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.